this is a small branding initiative for the spirit Rhubi
it aims to introduce RHUBI as a new best friend to share the summer with. Encourage consumers to break away from predictable aperitifs and explore the vibrant and distinct flavour of RHUBI. Highlight RHUBI’s unconventional blend of fermented rhubarb juice, juniper spirit, gentian, grapefruit, and mandarin skins, showcasing its uniqueness and creative approach.
these posters aim to build on the branding Rhubi has already established and can be suited to both print and digital media.
